Month: February 2023

Can Combining SEO and UX Design Improve SEO?

Can Combining SEO and UX Design Improve SEO?

In the digital age, your online presence is vital. In this blog from ROAR Digital Marketing, an award-winning data-driven agency in the North East, discover how to improve your online ranking by combining SEO and UX Design.


  • SEO

  • UX Design

  • Can Combining SEO and UX Design Improve SEO?

  • Conclusion

Cora Dixon

ROAR Digital Marketing




SEO stands for search engine optimisation and is a series of steps taken to improve your website’s visibility on search engines. This is to increase online visibility for search terms related to the products or services you provide.  


Strong online visibility means that your website is more likely to attract attention and clicks from prospective clients to your business. 


The key reason why SEO is so important is that it helps your website become more visible. Which ultimately creates more opportunities for businesses to reach prospective customers and drive increased conversions.

UX Design



UX or user experience design is a broad term often used to describe tasks carried out by designers. It encompasses various tasks, including research, user interface, creating prototypes, liaising with clients to understand their goals and building website pages. 


A UX design team can be extensive, with different team members specialising in various areas. These can include, customer experience (CX), product design, user interface and user research. 


A UX design team will be in charge of the design to purchase process online. This includes design, usability and how the website functions, with their end goal to create a product or perform a service that is enjoyable, usable and accessible. 


The role of a UX designer encompasses creating an online experience that is enjoyable, accessible and usable for all potential visitors. Yes, a website should look aesthetically pleasing, but as we will learn in this blog, functionality is just as necessary. 


For more on website aesthetic design and functionality, check out this blog from Layers, Aesthetics or Function – what is more important?


User experience is crucial as it can significantly boost user interaction and engagement with your website online. When you put your target customers’ needs first, you can drive consistent customer retention and conversions. These two goals can elevate brand awareness and industry authority in a heavily populated online world.

Can Combining SEO and UX Design Improve SEO? 



The Google algorithm still confuses professional marketers. Back in the day, high rankings could have been achieved by just an accurate keyword implementation. However, that’s simply not the case anymore.


Google’s (along with its helpful content update) key goal is to provide excellent experiences online to its users. This can include analysing critical features of user experience, including page load time and structure. Nearly 70% of consumers online have admitted that page speed impacts their willingness to buy from a retailer.

User Behaviour



A key benefit of combining SEO and UX design is how they can affect your website users’ behaviour. If a website is easy to navigate and performs well, users will likely stay on the web page for longer. When a user remains on a webpage for a while before returning to the SERP (search engine results page), this is called ‘dwell time’.


This can signal to search engines that the website is relevant to the original search query. And it provides users with a positive experience whilst helping them with their search.

Keywords and Copy



Most UX designers will fully know and understand how UX affects SEO by optimising web pages through keywords. UX designers will work with the copywriting or SEO strategy team to ensure that website copy reflects the correct tone of voice and is well-optimised with key terms appropriately.


The copy must be written at the proper standard for the target audiences. Ensuring copy is well written and optimised with keywords can improve the website’s SEO ranking in search results.


Additionally, it can improve the helpfulness of the content on the web page for users. Thanks to the Google Helpful Content Update, it’s vital to ensure that your content is clear, concise and helpful to rank higher online.

Improved Accessibility



When considering your site navigation and interactivity, you are making your website accessible to people from all walks of life. And, as your site gains more traffic and engagement, the SEO results will see positive changes.


Improving how accessible your website is means to ensure your website is usable to everyone. This can include text size and text-to-speech features. A key consideration should be ensuring that your users, including those with disabilities, have a good user experience on your website. According to research, 97.4% of the top 1 million websites have visible accessibility issues.

Conversion Rates 



There it is, the golden conversion that all business owners are striving for. UX design can contribute to conversion rates which can domino affect its way to increasing SEO results. By combining the above and creating a seamless website journey, you can increase the likelihood of conversions.


Examples of conversions can be a purchase, email newsletter sign-up, or getting in touch with your team. After conversion, the performance of your website can increase the likelihood of a repeat visit or returning customer. That’s if the experience was positive, of course.


You can conduct A/B split testing to identify which website areas have the most significant effect on conversion rates. This could be a specific call-to-action button on the page layout or interactivity on a page. High conversion rates are a positive review of your company and website. It is a sign that your users find your website helpful, which increases their chance of returning.




At first, UX and SEO may seem on opposite ends of the spectrum. However, they intertwine and support the success of your website. Positive UX can impact your conversion and user satisfaction and lower your bounce rate. Overall, it can significantly improve your SEO.


Work with your team or your outsourced web development team closely. Discuss the critical elements of UX design and how they can support the ease and relevance of your website. Join forces to achieve results that drive a seamless user experience and skyrocket your business up the rankings. 



Don’t miss out on strategic, creative and user-focused design for your business. Discover Layers design services today to take your website to the next level!