Solution:

In the run-up to the new bottles being created, promotional artwork was created and printed in a product and brand info pamphlet. This was distributed to the bars and venues that stock Poetic License to let them know the change was happening.

The print on this was important. We used a dark grey background, with a solid black overprint and spot colours for the product accent colours. In all, it was a 6 colour job as there was some UV overprint, working with BLP ensured this was printed perfectly.

The Result:

Poetic License now has a really strong brand identity across their product range. The trademark dark bottles for the core range are a strong backdrop for the artistic labelling style and are almost as covetable empty, these are collectable not for the recycling.