# Modern Brand and Website for a Restaurant-Quality At-Home Experience

> Source: https://layers.studio/work/wowza

Building a bold brand and seamless digital experience for a premium Chinese food subscription service.

**Year:** 2022

**Client:** Wowza

**Industry:** Food & Beverage

**What We Delivered:** Branding, UI, UX, Web

## Introduction

WowzaBox is a high-end food subscription service designed to bring the depth and variety of authentic Chinese cuisine into UK homes. Co-founded by restaurant veterans Joshy and Georgina, the brand reflects their belief that great cooking should be both accessible and exciting.

Drawing on years of experience in fine dining, Joshy developed a unique system that allows WowzaBox’s team to handle all the complex prep, so customers can cook fresh, flavourful dishes with ease. Each box empowers home cooks to create restaurant-quality meals without the stress.

## Challenge

WowzaBox came to us with a clear mission, but needed a full-service creative partner to bring it to life.

We were tasked with:

- Developing a brand identity that balances premium quality with authenticity and warmth

- Designing a seamless digital experience that makes it easy for customers to explore menus, subscribe, and schedule deliveries

- Ensuring the user journey, from landing page to checkout, felt as smooth and enjoyable as the product itself

This wasn’t just about designing something that looked good. It had to function beautifully and translate the love and craft behind the food into every interaction online.

## Branding

Layers Studio crafted a vibrant and captivating brand identity for WowzaBox. The logo was carefully designed to strike a balance between the bold flavours of the cuisine and the food's quality. The sophisticated yet playful responsive identity system incorporated elements that visually represented the essence of a 'box' product. The inclusion of the Wowza! 'W!' mark and the exclamation roundel added a touch of whimsy and playfulness to the brand's communications and social media posts. The colour palette blended traditional Chinese restaurant colours with a cheeky pink accent, catering to the target audience while capturing the attention of vegan and vegetarian markets as WowzaBox expanded.

## UX/UI

Layers Studio prioritised the user experience (UX) in designing the WowzaBox website. Through extensive stakeholder discussions, the information architecture and user journeys were defined and translated into an intuitive wireframe. The result was a fully clickable prototype that served as a valuable tool for developers during the development phase. The team focused on creating an engaging and user-friendly interface (UI) that enabled customers to easily subscribe, schedule deliveries, and explore the diverse range of cooking experiences and dishes offered by WowzaBox.

## Development

Layers Studio took on the development challenge of bringing the WowzaBox vision to life. They seamlessly integrated the website with third-party systems, including Zoho Inventory for efficient inventory management and DPD as the chosen courier for order dispatch and tracking. By building the website from scratch instead of using prebuilt themes, Layers Studio ensured a customised and tailored experience for WowzaBox. Custom filters and the ability to schedule delivery dates were implemented, streamlining the ordering process for customers and enhancing the overall user experience.

## Result

- A distinctive and versatile brand identity that speaks to quality, culture, and flavour

- A fully custom website with clear user journeys, streamlined subscription flows, and flexible delivery scheduling

- A digital experience that builds trust and encourages repeat visits and customer loyalty

- Positive early user feedback, strong engagement, and successful go-to-market launch

We delivered a full-service creative partnership that not only helped WowzaBox stand out, but positioned them for long-term growth in a competitive market.

## Why It Matters

In the subscription food space, trust is everything. Customers need to feel confident in the quality, simplicity, and consistency of the service, before they even open the box. By building a brand that reflects WowzaBox’s deep culinary expertise and a website that supports real customer needs, we helped create a platform that inspires curiosity, drives conversions, and builds loyalty.

> ”Very good design work, team members are all very good at what they do and passionate as well, very rare to see that in a company. Dan and Daniel whom I worked with to develop our website are very efficient and are great at problem solving, which is crucial for a new project. Lorena worked with us at the beginning to help us visualise our ideas on the website which helped us a lot. She is very passionate and highly efficient as well. The managers were present throughout the time to ensure a smooth process, and they are very knowledgeable on their fields and on beers too! Overall a very vibrant team to work with and they deliver great results. Highly recommended.”

Joshy Jin, Founder